Sabki Mandi supports rural communities, where approximately 70% of India's population resides. The rural economy is largely based on agriculture and cottage industries that face stiff competition from larger, organized players. These cottage industries produce indigenous goods that are highly demanded in urban markets, contributing significantly to Indian culture and heritage.

We help small-scale industries and home-based artisans expand into broader markets through e-commerce and digital platforms. Our offerings, such as high-quality farm equipment, organic inputs, "Drones on Rent," and insurance, enable farmers to make informed decisions and boost productivity. Our goal is to make agri-tech solutions accessible to all, despite varying infrastructure and financial conditions across regions.